The MediaMoL media intensive for public opinion leaders is taking place at the North Caucasus Federal University from October 22 to October 25, 2026. The project is being implemented with the support of Rosmolodezh.Grants".

The media intensive "MediaMOL" is aimed at raising the level of media competence of participants and organizers by teaching modern trends in social media, as well as creating high-quality content in the areas of healthy lifestyle, patriotic education and other areas relevant to youth. The project is being implemented with the support of Rosmolodezh.Grants".

— We sincerely hope and believe that our dear participants will become leaders in a year, two or three who will be able to lead people through their social networks. It is important that these are not just one-time events. We are laying the foundation for the systematic development of the media space, where everyone can influence their audience, and our task is to provide them with the necessary tools and knowledge for high–quality and useful content," said Alexandra Alekseeva, Deputy Vice—Rector for Youth Policy and Head of the NCFU Student Potential Development Department.

The event brought together 100 participants aged 18 to 30 years – representatives of student government, heads of structural divisions of educational and municipal organizations working in the field of youth policy. It is important that the audience of leaders in social networks exceeds 30 thousand people. And the four-day program itself includes workshops on social media management, crisis communications and reputation management, the use of neural networks in creating personal content, storytelling in the era of short videos, working with voice and writing texts for social networks. Special attention at the intensive is paid to critical thinking and content in the feed.

The participants are supervised in two areas – the "New Generation" and the "Mentors of generations". The first is designed for those who have been working in public activities for up to three years, the second is for those who have already made a significant contribution to the development of youth. It is important that the "New Generation" includes two levels: "start" for beginners and "pro" for more experienced participants.

The speakers of the media intensive are leading representatives of state youth policy, federal trainers of non-formal education and practitioners working in the media environment.

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The project received support from the All-Russian competition of youth projects among universities in 2024 and in 2026. It is aimed at involving public opinion leaders in the implementation of state youth policy and the development of the media space, including personal social networks and community accounts, to educate young citizens of the country.