Aleksandra Feschenko (student, Advertising & PR, NCFU) joined the LEMON International Ad Festival, which brought together people from 80areas of Russia and 27 countries. The event was held at the Economics & Management Faculty of the Moscow Polytechnic University and welcomed various types of participation – both creative groups and individuals, schoolers and university students majoring in respective areas.

Aleksandra Feschenko proved the best in the WHAT IS AD AND PR AND HOW DID THEY COME INTO BEING? Nomination where she presented her essay highlighting the most relevant issues.

– Even though there are more than a few opinions, many still are interested in the mechanisms behind advertising, the stages of its development, and newer methods of creating influence on people. In my work, I tried to answer some frequently asked questions about ads and PR. I wanted to highlight all the pros and cons of employing such technologies for both promoting smaller brands and to maintain the image of the well-known ones, – Aleksandra was quoted as saying.

Well done, Lady! Congrats!