North Caucasus Federal University » University » Responsibility for a Word

Responsibility for a Word

Date of material placement: 18-06-2013, 17:49.

Classes of the International Summer School "Work of Journalists under Conditions of a Multicultural Environment” began at North-Caucasus Federal University. The school will work for three days. The organizer of the event is the Chair of Mass Media of the Institute of Humanities.

The purpose of the event is to develop and implement mechanisms that allow to keep understanding between different parts of modern society and keep peace using possibilities of modern mass media, and also to prevent conflicts in the North-Caucasus region, to train the latest journalism technologies and to improve journalism standards in a multicultural society.

Leading experts of the school are the international experts in modern media technologies: Mats Ole Wickman, the Head of Department for Training of "Promedia” Concern Staff (Sweden); Veronica Menzhun, Media Expert and Consultant of Fojo Institute and Center of Journalists of the Northern countries NJC (Sweden); Igor Zharkov, the Head of Scientific and Methodological Department of Regional Public Organization "Guild of Linguists-Experts in Documentation and Information Disputes” (Moscow); Lyudmila Sokolova, Director General of "Stavropol-TV” LLC ("REN-STAVROPOL” TV channel); Marina Korneyeva, Deputy Chairman of Regional Office of Union of Journalists of Stavropol region; head of chairs of NCFU: Chair of Mass Media – Elena Yezhova, Chair of History and Theory of Journalism – Olga Lepilkina.

First Pro-Rector of the university Dmitri Sumskoy opened the plenary session. He noted that it is already the second important event for workers of mass media of our federal district in the month. The first event was the forum of young journalists and bloggers of the southern part of Russia "Media Format”. This fact shows that the major task of the university is participation in solution of problems in North-Caucasus Federal District and positive influence on the situation in the region. One of the most important conditions of success is upbringing of a responsibility sense among journalists, understanding of how a word is powerful and how important one incorrect phrase can be.

The Deputy Chairman of Regional Office of Union of Journalists of Stavropol region Marina Korneyeva told about the same too. She showed how unsuccessfully chosen expression changes the meaning of the whole sketch, and how good intentions of an author turn into its opposite because of language negligence.

The speeches by Elena Yezhova "Problem of information security under conditions of a multicultural environment” and Olga Lepilkina "Ethno-political situation in North-Caucasus Federal District through the eyes of professional and unprofessional journalists” contained analysis of covering of urgent issues in North-Caucasus Federal District by various print, electronic and Internet media. Scientists gave practical recommendations on more effective usage of potential opportunities of modern mass communication to harmonize relations between people of different nationalities and cultures.

The Director General of "Stavropol-TV” LLC ("REN-STAVROPOL” TV channel) Lyudmila Sokolova shared her experience in creation of television projects that successfully propagandize friendship and cooperation between representatives of different nationalities in Stavropol region.

After the plenary session the school continued its work in sections. The workshop on modern digital media technologies aroused great interest. Journalists and students got acquainted with the modern equipment that allows solving problems of convergent journalism, realizing opportunities they provide employees of mass media with.

Department for Information and Public Relations

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